Privacy policy

1.    Who is responsible for the processing of my personal data?

Frumoro SRL, located at Calea Baciului 2-4, Amera Tower, RO-400277 Cluj-Napoca, Cluj County, Romania, is responsible for the processing of data as described in this privacy policy.

2.    When does this privacy policy apply?

This privacy policy applies to all personal data that Frumoro processes of anyone who has (had) contact with Frumoro, such as our visitors and customers.

3.    What are personal data?

Personal data are all the data that can be traced back to you as an individual. Just think of your name, telephone number, address, or e-mail address. But also, data such as your IP address or customer number are personal data. And other data that are unique to you, such as your order history or surfing behaviour.

4.    From whom do we process personal data and how do we obtain this data?

We process the personal data of everyone who has (had) direct or indirect contact with Frumoro, such as customers.

We receive the data directly from you when you visit our website, create an account, and fill in certain details, or when you contact our customer service.

In some cases, we receive your data from others. When someone sends a gift directly to you, we receive your name and address details. We may also receive data from other parties, but only if you have given those parties permission to provide certain data to us.

5.    What data do we process about you, what do we use it for and how long is it stored?

Data for processing your order

When you make an order, we need certain information from you to be able to deliver your order and to keep you informed about your order. This information is also required for any returns or repairs.

For this purpose, we collect your name, e-mail address, delivery address(es), payment details and your telephone number.

The data are necessary to execute the agreement you have concluded with us. 

Data for processing someone else's order, where your address is the delivery address

When someone sends a gift directly to you, they will provide us with your name and address details. Frumoro needs this information to be able to deliver the order.

Customers can also purchase gift cards through our website. They can ask to send the gift cards directly to the recipients designated by the buyer. If you are one of those recipients, Frumoro will receive from the customer your name and e-mail address and your telephone number. This information is necessary for Frumoro to be able to deliver the order. Frumoro stores these data for a maximum of three months. 

Data in your account

In your personal account we store the following data: your name, (delivery and home) address(es), telephone number, e-mail address, payment details, and gift cards.

When placing an order, we will store your payment card details. In this way you can immediately use the same payment card for your next order without having to re-enter all the details. You can view and delete the stored payment card details in your account. In your account we also store your order history including chosen delivery options.

In addition, we store in your account the interests you have specified, namely your wish list, language preference and your e-mail and personalization preferences.

It is our promise to make our customers' lives easier. That is why we keep the data in your account as long as you are an active customer with us. If you have not logged in with us for 10 years, we will delete all your data. In addition, you can make a request at any time to have your data deleted in your account. 

Information about your contact with customer service

You can contact customer service through the email

We use the data stored in your account to contact you in response to your questions or complaints to us. We can help you faster next time by saving your data. We therefore keep the notes about the customer contact with us and as long as you are an active customer with us.

Data for an optimal shopping experience

We have many items in our store. We would like to help you find what you are looking for among all these articles. As our products are handmade, the offered articles, change on a regular basis.

When visiting we collect your IP address, information about your internet browser, any language settings and information about the settings of the operating system of the computer or mobile device with which you visit us.

We also ensure that is as relevant as possible by tailoring our store to your personal preferences. To be able to do this, we collect your search, click and buying behaviour at  We use this information to map out generic customer patterns, so that we can use them on an individual level. This is however not so much about the knowledge of individual customers. It is our customer promise to make our customers' lives easier. That is why we keep this information as long as you are an active customer with us. If you have not logged in with us for 10 years, we will delete all your data. If you want to know more about this and want to change your preferences, you can contact or login to your account on

Improving the shopping experience based on general information and sales statistics

When you view an article on, you will also see other articles that we recommend (for example, under the heading "Continue looking" or "Others viewed too"). These recommendations are based on the article or category you're currently looking at. Based on statistics, we know that customers who bought that item were also interested in the other items. These recommendations are not personal: everyone who looks at that article sees the same recommendations. Or we'll show you what other users were looking for based on your search. This form of improving your shopping experience can also be seen in a physical store. For example, articles of the same type or that belong together are usually placed together.

Personalization based on your account information and search, browsing and purchase history at

If we know who you are after you log in, we can make the store even more personal for you. Just like in your favourite physical store. The store clerk knows you and can make good recommendations based on your previous purchases and interests.

Just like that shop assistant, we also make recommendations and adapt the store to your preferences. We look at what you previously searched for or bought from us, what's on your wish list, and what interests you showed by viewing certain items or categories in our store.

We do this based on your surfing, searching, and purchasing behaviour. We do not look back more than three years. We collect your surfing and searching behaviour based on cookie techniques, your IP address and the unique number associated with the mobile device with which you surf. 

Pre-set preferences

For products that are not available, you can indicate that you want to receive a message as soon as the item is available again. When the item is available again, we will send you a one-time e-mail. We will delete your registration after we have sent you the message, or after 2 years, whichever is earlier. 

Data for marketing

Personalized emails and push notifications

We have regular offers, special promotions, and news that we want to share with you. We are happy to share them via email. If you have an account with us and have placed one or more orders, we will email you suggestions or information about our articles based on your purchases and review requests, unless you have indicated that you do not find this desirable.

We use technology in our communication via e-mail that can tell us whether you read our messages, and which hyperlinks you click on in those messages. We do this for analysis purposes to check, for example, whether an e-mail is read or not. Only with your permission can we also use this information to make our communication to you more personal and therefore more relevant. You can always withdraw this consent.

Personalized advertising

We and our advertising networks may show you advertisements on other websites. This is done based on your previous visits to our websites and the websites of third parties. Your surfing, searching, and buying behaviour are collected on the basis of cookie techniques, your IP address and the advertising number associated with the device with which you surf. We only use this information if you have given permission for the placing of cookies. 

6.    Data to prevent fraud

No one is waiting for security incidents and fraud, neither are we. That is why we use personal data to investigate and prevent unauthorized access and fraud.

In the event of a suspicion of fraud or abuse, we will retain certain data. We do not store these data longer than necessary. 

Social media

If you use social media such as Facebook, you can use 'like and share' buttons on articles you like or find useful to share with your friends on your social media account. has access to your social media account. We advise you to read carefully the privacy policies of the social media parties where you have an account so that you know how your data are used and how you can adjust your settings.

7.    With whom is your data shared?

We work together with various logistics partners. Our partners will receive your name, delivery address, billing address, telephone number, and e-mail address from us. They need this information to deliver your package to the address you have chosen, to keep you informed of the delivery time and to give you the opportunity to use additional services from these logistics partners (such as a different delivery address). 

The government

Sometimes we must pass on personal data to the government. This can occur when certain government institutions need this information for the performance of their tasks, such as the Tax and Customs Administration. The police or judicial authorities may also need certain data in the event of fraud or abuse. Finally, certain supervisory authorities may have access to personal data in the context of an investigation. 

8.    Where do we store your data?

We store your data within the European Economic Area ("EEA"). However, it may happen that certain data we collect are transferred to or stored at a destination outside the EEA, for example because one of our third-party service providers is located there. When this is the case, we ensure that this is done in a safe and lawful manner. In such cases, will take appropriate measures to ensure that your data are protected to the best of its ability, such as agreeing with the recipients of standard data protection clauses drawn up by the European Commission. If you have any questions about this, you can contact

9.    How are your data secured? takes many measures to protect your personal data. The website is managed by a reputable company based in Belgium with a subsidiary in Romania.  Organizationally and technically they are competent to avoid and mend vulnerabilities. If you feel that this is not happening, please let us know via

10.    How do we handle children's data?

Our products are not aimed at children. This means that the use of by customers under the age of 18 is only permitted with the express consent of a parent or guardian. 

11.    What rights can you exercise with regard to your data?

Right to information

You have the right to an understandable and transparent explanation of how we handle your personal data and what rights you can exercise in that regard. In this privacy policy we have therefore explained in detail what data we collect from you and how we handle your data.

Right of access

You have the right to request access from us at any time to the data that we have available about you. You can request that by sending us an email to We process requests within 30 days at the latest.

Right to rectification

You have the right to have your personal data corrected if they are incorrect or outdated and/or to have them completed if they are incomplete. You can do this by sending us an email to

Right to object

You have the right to object to the use of your data if you do not agree with the way we process your personal data. This right applies to the data we use for direct marketing. For example, you can indicate to our customer service that you no longer want to receive mail from us. You can also ask us to stop using your data for personalised recommendations on the website. In addition, this right also applies to other data that we use about you based on our legitimate interest. For example, you can choose that we forget and continue to forget the data about your surfing and searching behaviour. You can also arrange this by sending us an email to We process requests within 30 days at the latest.

Right to data portability

You have the right to receive data that you have given to us in the context of the agreement(s) that you have concluded with us in a machine-readable format, so that you can store this data in a database of yours or of another party. This concerns your name, address and place of residence details and order history. Please contact us by sending us an email to

Right to restriction

You have the right to request restriction of the processing of your data. This means that we may store your data but not use it. This right arises in a few cases. If you believe this is the case, you can contact us by sending us an email to

Right to be forgotten/requested to delete account

You have the right to request that we delete all data we hold about you. When you submit a request to delete your account, we will delete data that can be traced back to you except for the data that we must retain because of the law.

We cannot comply with this request if there are still outstanding orders or invoices. We also cannot comply with this request if we are allowed by law to retain your personal data despite a deletion request. For example, if there is a suspicion that your account has been fraudulently used. After you have not logged in to us for 10 years, we will delete all your data.

We offer you the opportunity to submit a request by sending us an email to

Right to file a complaint

You have the right to file a complaint about the way in which we handle your data. If you have a complaint, we prefer to solve it ourselves with you. Please contact But you also have the right to file a complaint with our Data Protection Officer. You can do this by emailing Finally, you have the right to address your complaint to the Data Protection Authority: EU Online Dispute Resolution

12.    Other questions?

If you have any questions about the way in which handles personal data, please feel free to contact   We are happy to help you.